Social Media Management for B2B Consultancies, Founders, and Experts

Build a stronger market presence without becoming the person who has to run social media.

Being the best at what you do does not help if buyers remember your competitors first.

You may have stronger experience, better client results, and deeper expertise.

But if your social media and online presence goes quiet whenever work gets busy or doesn’t clearly show what you do and who you help, your competitors that stay visible have an advantage.

They’re more likely to be remembered when someone needs help. mentioned in a referral, invited into the decision-making, or considered when a buyer starts building a shortlist.

More time for clients, sales, leadership, and growth.

Less mental load from constantly wondering what to post or whether social media is being handled.

No more watching your competitors and asking yourself, how you can show up like that, too.

Because your social media presence reflects the quality of the business you’ve already built and keeps you visible to the people who could hire, refer, or recommend you.

Most importantly, you can look at your social media knowing it is supporting where your business is going and not just following trends or posting.

you will have a social media strategist supporting your BUSINESS GOALS AND WIDER MARKETING OBJECTIVES.

get your social media support

if we work together

so you have

CLIENTS I'VE SUPPORTED HAVE BEEN FEATURED IN

Content Hub Studio might be a good fit if...

You want social media connected to what the business is actually trying to grow.

You want social media off your plate without handing it to someone who has no idea what your business actually does

Reputation, referrals, relationships, or founder expertise influence how you win business.

You'd rather build a system you can repeat than start from a blank calendar every single month

You want someone managing more than just publishing.

You're ready to give your social media manager enough context to make good calls without checking in on every post.

You already have a real service, existing clients, expertise, or proof to build from.

Social Media Strategy & Management

Best for businesses that want to:

Your strategy and content get built around your services, your ideal clients, your expertise, your proof, and the role social media actually needs to play alongside the rest of your marketing.

Depending on scope, support can include:

Social media strategy
Monthly content planning
Research
Copywriting
Static and carousel content
Reel concepts and creative direction
Content repurposing
Scheduling and publishing
Performance review
Ongoing strategic recommendations

Ongoing social media management for businesses that want the work handled without separating the content from what is happening inside the business.

Already have a library of blogs, videos, presentations, podcasts, or founder content? Repurposing and broader content ecosystem support are available too.

Hand off the day-to-day social media workload without disconnecting the content from the business behind it.

See Services & Investment →

selected work and results

Portfolio: Growing a Founder’s Account to 120K Followers

How I turned 3 years of archived videos into an ongoing social media system without increasing the founder’s workload.

If you are investing in social media management, it should support your broader marketing efforts and business objectives.

Why My Kung Fu Panda Post Reached 216K Views

Content that resonates helps people see themselves in an idea. See what a 216K-view Kung Fu Panda post revealed about connection and format.

You get

Instead of

Deciding what to post every week

Constantly sending a freelancer new ideas

Rewriting posts because they sound generic

Starting each month with an empty content calendar

Posting because “we should stay active”

Social media disappearing during busy periods

Reports full of likes and impressions without business context

A social media strategy tied to current business priorities

Content developed from the expertise and material your business already creates

Clear voice, messaging, source material, and an agreed review process

A growing library of reusable ideas, proof, assets, and source material

Content created for a clear purpose: visibility, buyer education, trust, evaluation, or supporting a priority service

A repeatable planning, creation, approval, and publishing process

Social media reports in the context of what the social media content was meant to support

HAND OFF YOUR SOCIAL MEDIA →

What handing social media off should look like?

Your input matters because you know the clients, the work, the industry, and the expertise better than anyone else.

But that doesn't mean you should also have to plan the content calendar, write the posts, coordinate the graphics, schedule everything, and remember what needs to go live.

Nicole is one of the best people I have worked with.

She consistently demonstrated a strong work ethic at Scaleup Consulting and a dedication to success. Her performance at Scaleup Consulting is golden. Her leadership and organizational skills have been invaluable to the company. For Nicole the job is always the most important thing to do. Very positive attitude towards work. Certainly worth recommending.

Jayen Ashar

Founder of Scaleup Consulting Australia

We've really seen our collaboration grow along with our community.

Working with Nicole was a real pleasure. We've really seen our collaboration grow along with our community. Her curiosity and desire to innovate has resulted in posts of a very high quality, going far beyond simple community activation and sharing real knowledge. Her independence has kept our collaboration light and fluid, which isn't always easy to find; I really hope we'll work together again.

diane drubay

Pioneering Strategist, Curator, Speaker
Founder of We Are Museums

see how the services work →

01. Understand what the business needs social media to do

We start with your services, ideal clients, positioning, sales process, current priorities, existing marketing, proof, available resources, and what you've already tried.

I don't open an empty content calendar and ask you to give me 15 post ideas.

02. Find the useful material already inside the business

identify the real source material: sales calls, buyer questions, case studies, decks, webinars, proposals, frameworks, and team expertise, as well as relevant internal documents.

03. Turn it into buyer-relevant content

I build the content direction around what your buyers need to recognize, trust, and evaluate while protecting the technical nuance and credibility of your expertise.

04. Run the operation

Content is planned, written, produced, reviewed, scheduled, and published through a streamlined workflow designed to minimize internal coordination.

05. Turn it into buyer-relevant content

Performance gets reviewed against the job the content was created to do, then adjusted as your offers and market shift.

a look at my process

Why not just use AI, hire a virtual assistant, or an internal marketer?

You have plenty of options outside of hiring a social media manager. You can write the posts yourself, use AI, hand scheduling to a VA, hire a junior marketer, work with a ghostwriter, lean purely on referrals, or build an internal team.

All of those can work. The question is which problem you're actually trying to solve.

That can work well when the strategy, messaging, content ideas, and source material are already clear.

But if you're still supplying every idea, explaining the context, reviewing every decision, and deciding what should go on the content calendar, social media still depends heavily on you.

Give social media to your VA or coordinator

That can make sense when your marketing needs justify a permanent hire.

For a lean professional service business, you may need strategic thinking and reliable execution without adding another full-time person to hire, train, and manage.

Hire an in-house marketer

Social media doesn't need to replace them. It can help a referred prospect evaluate you faster, and keep you visible to the people most likely to recommend you next.

Keep relying on referrals

AI can speed up research, brainstorming, drafting, and repurposing.

But someone still has to strategize and proofread:

what the business should be talking about
which service needs support
which buyer questions matter
what source material is worth using
what claims are appropriate
what gets published

what the performance means afterward

If your team already handles all of that well with AI, you may not need Content Hub Studio.

AI makes drafting faster.

content hub studio

sits right in the gap between founder-run marketing and building an internal content team. You provide the business knowledge. I turn it into a managed social media operation.

What makes our approach different?

We don't invent generic industry advice every month. Instead, we use the proof, ideas, opinions, frameworks, and expertise already there inside your business.

Your expertise becomes the source material

You only need to provide business context and approvals. Not running the content calendar from behind the scenes.

reduced workload for you

Social media strategy starts with understanding your business objective, not how many times should we post. We get clear on what your business wants social media to support.

Business-first, not calendar-first.

Each content created for your socials will have a purpose, including helping new people discover you, explain what you do, build trust, answer questions a prospect is already asking, or give someone more confidence to work with you. We guide them from awareness, to consideration, and decision stages.

Social media strategy is planned around your buyer's decision process

As we continue to work together, each month adds more useful source material, approved messaging, proof, content ideas, performance insights, and reusable assets.

No more starting from zero every month.

CONTENT HUB SYSTEM COMPOUNDS

think we're the right fit?

Tell Me About Your Business →

stay visible even when client work gets busy.

Marketing stops disappearing the moment delivery takes over.

Turn what you already know into marketing.

Sales calls, case studies, frameworks, webinars, client questions — all of it becomes usable content instead of sitting in a folder.

connect your social media strategy to your business pipeline.

Plan content around priority services, buyer questions, common objections, proof, and the purpose social media serves in your wider marketing.

nice to meet you!

Hello, I'm Nicole!

FOUNDER & SOCIAL MEDIA STRATEGIST OF CONTENT HUB STUDIO

I help growing service businesses turn business priorities into social media strategy, content, and consistent execution online.

My work sits between business strategy, audience insight, content development, and social media management. I do more than fill a content calendar.

I look at the services you want to grow, the clients you want more of, and the reputation you want to build. Then I turn your goals, client questions, expertise, existing resources, proof, and unfinished ideas into content strategically built around those priorities.

You bring the business goals. I build social media around them.

take the free social media quiz

Not sure what your social media should be doing or whether what you’re doing now is actually working?

Free · Takes about 3 minutes ·
No email required for your result

take the quiz

Whether you’re just getting started, already posting consistently, or working with a social media manager, the first question is the same:

What should social media actually be helping the business achieve?

Take the free Social Media Diagnosis to identify the primary role social should play right now and what your content should prioritize because of it.

Let's get social!

Here’s where you can find me online

Turn your services, expertise, and business priorities into content that supports the business you want to grow.