Your reputation already wins work. Help more of the right people see it.

Social media strategy and management for B2B founders and consultants.

You've built the work and the business. The prospects checking you online need to see it, too.

You have the clients, the results and years of experience. Most of your work comes through referrals, repeat clients and people who already know you.

That works well until someone who's been referred to you searches your name. If they find little about you, or nothing that shows what you do, some of them move on before they call.

In one study of professional services buyers, 51.9% had ruled out a business they'd been referred to before speaking to it. The most common reason was that they couldn't see how that business could help them.

Source line:  Hinge Research Institute, Referral Marketing for Professional Services Firms, 2015.

They look for what you do and who you help.

Your LinkedIn profile.

They check whether you're active and what you talk about.

Your recent posts.

They check you're the person they were told about.

Your name in a search.

They look for proof from a business like theirs.

Your website and case studies.

What buyers check before they call you

They ask someone they trust.

Mutual connections.

I help you show up well at each of these touchpoints.

The Visibility Audit reviews your LinkedIn, company page and website against the five places prospects check. Then you get a written 90-day visibility strategy.

See what prospects see when they look you up.

A$495 · credited toward your first month if you start ongoing support within 30 days

You get

Instead of

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Whether you manage it yourself, have an internal team, or outsource it, you shouldn’t still be carrying the ideas, decisions, rewrites, and guesswork.

Wondering why less-experienced competitors are better known

A clear direction that makes your expertise easy to recognise

Deciding what gets posted each week

Someone who understands the business well enough to make the call

Posting without knowing what it's helping

Content tied to your reputation, priority services, referrals and future pipeline

Starting each month with an empty calendar

Your client work, proof and ideas turned into a steady source of content

Posting because "we should stay active"

Every post with a clear purpose

Social media disappearing in busy periods

A presence that keeps moving without your weekly time

Social media reports you can't connect to the business

A clear read on what people respond to and what to do next

selected work and results

Social media management for a healthcare expert, growing her followers from 74K to 134K across Instagram and TikTok

Turning Years of Founder Content Into a System Across Three Brands

Content strategy and execution for an editorial brand, growing TikTok to 5K

Concept Project

Work Portfolio

Personal Project

Social Media Strategy & Management

Your strategy is built around:

Your business priorities
What your business is trying to grow, launch, strengthen, or become known for.

Your target audience
What the right people need to recognize, understand, trust, and remember about your personal brand and/or business.

Your expertise
The ideas, frameworks, experiences, and perspectives worth making visible.

What backs it up
Results, case studies, client questions, media, and evidence that help people trust you.

For B2B founders and consultants who see social media as part of business development.

Podcasts, presentations, webinars, videos, newsletters, case studies, articles, sales material, and founder content can all become source material for social media.

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Have content sitting elsewhere?

Social media strategy · Content planning · Research · Copywriting · Carousels and static content · Reel concepts · Repurposing · Scheduling and publishing · Performance reporting · Ongoing recommendations

content hub studio handles:

People understand what you do before the first meeting.

Referrals arrive already confident in your expertise.

Your priority services, launches, and events get steady visibility.

Your client work, talks and ideas keep working after delivery. 

Your social media keeps moving in your busiest months. 

You get a clear monthly read on what's working and what to do next. 

online presence supporting WHAT your BUSINESS IS TRYING TO ACHIEVE.

what this gives your business

start an enquiry

you tell me the business direction and I'll take it from there

Tell me what want to grow, launch, or become known for. I turn that context into social media direction, content, and ongoing management, either as your social media lead or alongside the people already on your team.

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Direction

What deserves visibility now based on your priorities, prospects, expertise, and proof.

Strategy

What social media needs to support, who needs to see it, and what you need to become known for.

Management

Approvals, scheduling, publishing, coordination, and performance review kept moving without you managing the process.

Creation

Platform-ready content built from what your business already knows, has done, and has created.

Keep social media moving without adding more to your plate.

Done for you strategy, planning, content, and day-to-day decisions covered so the work keeps moving without pulling you back into it.

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01. Tell me where the business is going

Share what you want to grow, launch or become known for, and how social media works in your business today.

02. Get a clear direction.

I set what to talk about, who needs to see it, what we can already use and what each account is for.

03. Hand over the weekly work.

I handle planning, writing, design direction, approvals, scheduling and publishing. You stay involved in the ideas.

04. Know what’s working and what changes next

Each month, you get a clear report on what people responded to, what it tells us and what changes next.

How it works

Direction → Content → Operation → Learning → Direction

Not sure which option fits?

A Visibility Audit gives you a 90-day visibility strategy, with clear options for each priority: in-house, your current contractor, or Content Hub Studio.

Nicole is one of the best people I have worked with.

She consistently demonstrated a strong work ethic at Scaleup Consulting and a dedication to success. Her performance at Scaleup Consulting is golden. Her leadership and organizational skills have been invaluable to the company. For Nicole the job is always the most important thing to do. Very positive attitude towards work. Certainly worth recommending.

Jayen Ashar

Founder of Scaleup Consulting Australia

We've really seen our collaboration grow along with our community. 

Working with Nicole was a real pleasure. We've really seen our collaboration grow along with our community. Her curiosity and desire to innovate has resulted in posts of a very high quality, going far beyond simple community activation and sharing real knowledge. Her independence has kept our collaboration light and fluid, which isn't always easy to find; I really hope we'll work together again.

diane drubay

Pioneering Strategist, Curator, Speaker
Founder of We Are Museums

This is for you if ...

You want more of the right people to find you online, understand what you do, and remember your business.

You’re tired of guessing what to post, what’s working, and what’s actually worth doing again.

Your online presence doesn’t reflect the expertise, reputation, or results your business has already built.

You want social media to support what the business is trying to grow or become known for—not just keep the accounts active.

You have expertise, proof, client work, and ideas to build from, but need someone to turn them into a clear content direction and take ownership of execution.

The right support depends on who can give the business context, judgement and quality control.

your direction, messaging and source material are already clear, and you mainly need faster drafting.

Keep using AI when

someone senior already sets the direction and reviews the work.

Keep it with your VA or coordinator when

your marketing workload justifies a full-time role and you have time to lead that person.

Hire internally when

you want someone who understands the business to make the social media decisions and keep the work moving.

Work with Content Hub Studio when

nice to meet you!

Hello, I'm Nicole!

FOUNDER & SOCIAL MEDIA STRATEGIST OF CONTENT HUB STUDIO

You bring the expertise and the business context.

I work out what deserves visibility, what your prospects need to understand and what we can already use. Then I turn it into an ongoing social presence.

My job is to take the ideas, rewrites and weekly decisions off your plate once you've handed social media over.

not ready to outsource yet?

Visibility Audit

A senior review of your online presence and a written 90-day visibility strategy. A$495.

Free social media assessment

Find your social media priority in 3 minutes, plus a 7-day action guide.

From the Blog

The five stages of the referral leak

The Referral Leak: Why Referrals Go Quiet

Most firms hear from only 2 in 10 referrals. Here are the five points where referred prospects drop out before calling.

Notes on visibility, referrals and business opportunity

social media in B2B buying

How Social Media Joined B2B Buying

Business buyers once relied on reps, events and referrals. Here’s how social media became part of how they pick a firm.

Consultant reviewing notes from a finished client project to turn into a case study post for social media

Your Client Work Is Your Best Proof

Your finished client work is the proof that new buyers want. Here’s how to share it on social media, even under an NDA.

Founder talking through ideas in a short interview that will be turned into LinkedIn thought leadership posts

Thought Leadership for Busy Founders

Buyers trust your thinking more than your marketing. Here’s how a busy founder can share it without writing every post.

Notes on visibility, referrals and business opportunity

The 95:5 rule for professional services

95:5 Rule for Consultants and Professionals

Only around 5% of your market is buying right now. Here’s how to stay remembered by the other 95% until they are ready.

business leaders comparing consulting firms on a laptop before contacting any of them

Most Buyers Choose Before They Call

Most buyers pick a favourite firm before they get in touch. Here’s what they look for and how you make their shortlist.

Tell me where your business is going and what social media needs to support.

NEED MORE FROM YOUR SOCIAL MEDIA?

Share a little about your business and what you'd like to grow. I'll review it and let you know honestly whether Content Hub Studio is the right fit.

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